Sam by d-labs AI assistant in a laboratory setting

The AI chemist for detergent development.

Sam by d-labs is a specialist AI platform for detergent and cleaning-product R&D. Sam supports teams with formulation guidance, troubleshooting, training, performance insights and bounded regulatory guidance - grounded in real laboratory know-how, not generic AI.

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Meet Sam

See how Sam supports detergent R&D - from formulation and troubleshooting to testing and technical guidance.

Meet Sam by d-labs, the AI chemist for detergent development. See how Sam helps detergent R&D teams with formulation and optimisation, troubleshooting, performance interpretation, experimental planning, and technical and regulatory guidance.

CAPABILITIES THAT DRIVE RESULTS

Practical support across your R&D workflow

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Sam Academy

Technical training and e-learning for detergent science, formulation, and testing.

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Formulation Guidance

Diagnose issues with viscosity, stability, compatibility, performance, and more.

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Troubleshooting Support

Ingredient selection, structures, trade-offs, and formulation strategy guidance

Performance & Testing Insight

Interpret test results, compare data, and uncover perfromance drivers.

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Regulatory Guidance

Bounded regulatory answers, label wording, and compliance orientation.

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Team Knowledge Capture

Capture and organise your team’s know-how, protocols, and best practices.

Who it’s for

Built for the professionals who build better cleaning products.

Technical Managers

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Make better decisions faster with expert-backed guidance and team knowledge.

Formulators

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Design and optimise formulations with confidence and technical depth.

Junior Chemists

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Learn, practice, and grow with structured training and expert mentorship.

R&D Teams

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Standardise knowledge, align faster, and deliver better products together.

Expert guidance in three simple steps

HOW SAM WORKS

Ask a question or describe your formulation challenge in natural language.

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Ask

1.

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Sam searches d-labs’ knowledge, protocols, and test data - then analyses and validates.

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Analyse

2.

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Get expert guidance, options and next steps - always bounded, sourced, and advisory.

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Guide

3.

Backed by d-labs. Grounded in real laboratories.

Built for the professionals who build better cleaning products.

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40+ Years

of combined detergent R&D experience.

1000s+

Products developed & performance tests completed.

Lab-First

Knowledge from real-world projects.

Bounded AI

Advisory answers, not legal decisions.

Sam is developed and governed by d-labs, a specialist detergent and cleaning-product R&D consultancy. Sam combines d-labs’ laboratory know-how, curated sources and responsible AI boundaries to support practical R&D decisions.

Learn more about d-labs →