Learn. Apply. Advance.
Build confidence and expertise with Sam.
Sam Academy is a structured learning path for detergent and cleaning-product professionals. From core detergent science to advanced formulation strategy, build the knowledge you need and apply it directly through Sam.
Expert-led content
Created by d-labs detergent experts.
Practical & relevant
Real-world examples and use cases.
Learn at your pace
Self-paced, flexible and role-relevant.
A PATHWAY FOR EVERY PROFESSIONAL
Structured learning. Real outcomes.
Progress through four levels designed to take you from foundational knowledge to advanced formulation mastery.
Level 1
Foundations
Build your understanding of detergent science and the language of formulation.
Core detergent chemistry
Ingredients and functions
Formulation basics
Testing fundamentals
Best for: New to R&D or building foundations.
Level 2
Application
Apply your knowledge to formulation design, ingredient selection and performance.
Ingredient selection
Formulation design
Performance drivers
Troubleshooting basics
Best for: Formulators and R&D professionals.
Level 3
Advanced
Deepen your expertise in complex systems, optimisation and root cause analysis.
Advanced formulation strategy
System interactions
Troubleshooting complex issues
Performance optimisation
Best for: Senior formulators and technical leaders.
Level 4
Expert Practice
Tackle advanced challenges and develop confidence in complex formulation and R&D decision-making.
Advanced problem solving
Innovation and differentiation
Regulatory and claims insight
Expert-led case studies
Best for: Experts and technical specialists.
LEARN SMARTER WITH SAM
Built into Sam. Built for results.
Sam personalises your learning experience and connects knowledge directly to the answers you need.
Personalised to you
Content and depth adapt to your role, experience and learning progress.
Progress that counts
Track your progress and see your knowledge grow.
Learn and apply
Apply what you learn immediately with Sam’s specialist guidance.
Learn as a team
Upskill your entire team with company access.
Private and secure
Your learning activity is kept private and is not used to train public AI models or shared with other Sam Customers.
A PATHWAY FOR EVERY PROFESSIONAL
Unlock your team’s potential with Sam Academy.
Build knowledge. Solve real challenges. Create better cleaning products - together.