ABOUT SAM

Built for detergent scientists. Designed to deliver.

Sam by d-labs is a specialist AI platform for detergent and cleaning product R&D.

Sam combines specialised detergent knowledge with governed AI to help scientists explore complex formulation challenges, make more informed decisions and accelerate innovation.

Sam by d-labs AI assistant in a detergent R&D laboratory

“My purpose is simple: help detergent scientists work smarter, move faster and create better products.”

Sam

Sam is designed around established detergent chemistry, real-world R&D experience and expert-curated knowledge.

Built specifically for detergent scientists

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Deep domain expertise

Built on an extensive detergent knowledge base curated and maintained by d-labs experts.


Governed and trustworthy

Designed to provide evidence-informed answers with supporting references and clear traceability where available.

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Practical and actionable.

Designed to solve real formulation challenges and drive better outcomes.

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Private and secure

Designed with security and privacy as core principals. Your organisation retains ownership of its data and intellectual property.

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Always learning and evolving

Continuously refined by d-labs experts using validated knowledge, research and structured development feedback.

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Built for scientists

By scientists.

For scientists.

At every stage of your R&D journey.

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Sam by d-labs representing specialist detergent knowledge and responsible AI

Powered by expertise.

Enhanced by responsible AI.

Diagram showing Sam combining specialist detergent knowledge, expert curation, real-world experience, governed AI, evidence and continuous refinement

Sam combines advanced AI technology with rigorous standards of scientific practice.

  • Curated knowledge and expert oversight

  • Clear explanations to support informed decisions

  • Designed to support - not replace - your expertise

Our mission

To accelerate innovation in detergent science by giving R&D teams the knowledge, tools and confidence to create safer, more effective and more sustainable products.

Our mission
Our mission

Our vision

A future where detergent scientists have ready access to the expertise they need to solve complex challenges, innovate with confidence and create better products.

Our vision
Our vision
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A black silhouette of a squirrel on a tree branch against a white background.

Ready to experience the difference?

See how Sam can help you solve challenges, drive innovation and achieve more.